NYOTA Fund unlocks opportunities for Kirinyaga youth

MUTAI KIPNG’ETICH-KNA

The beneficiaries of the National Youth Opportunities Towards Advancement (NYOTA) Fund in Kirinyaga County have reported remarkable progress in their businesses.

They cited increased job creation, improved livelihoods, and expanded market opportunities following the first phase of disbursement.

During a mentorship forum with Susan Mang’eni, Principal Secretary in the State Department of Micro, Small and Medium Enterprises (MSMEs) Development, beneficiaries, alongside their mentors, shared success stories that underscored the fund’s transformative potential at the grassroots level.

Mentor Edward Mugo praised the Kirinyaga cohort for their commitment and prudent use of the funds, describing them as a disciplined and forward-thinking group that has maximized the opportunity to improve their economic standing.

“The Kirinyaga team is among the most promising groups we have worked with. They have shown great responsibility in utilizing the funds, and many of them have already established sustainable startup businesses,” Mugo said.

He noted that beyond personal gains, several beneficiaries have gone a step further to create employment opportunities within their communities.

Mugo cited a notable example of a beneficiary who ventured into a milk distribution business and has since employed five people to assist in operations.

According to Mugo, the visible progress made by the beneficiaries is a strong indicator that the second disbursement will yield even greater impact.

“With what has already been achieved using the initial funding, we are confident that the next phase of support will accelerate growth, expand businesses, and create even more jobs,” he added.

One of the beneficiaries, Michelle Moraa, who started a crocheting business, shared how the fund has enabled her access to raw materials and expanded the production capacity.

“The money helped me purchase enough raw materials, and since then I have been able to meet customer demand more effectively. I have even received more orders,” said Moraa.

Moraa revealed plans to establish a physical shop in Kutus town once she receives the second disbursement noting that the town presents a strategic business location due to the presence of Kirinyaga University, which offers a ready and dynamic market for her products.

“I believe setting up a shop in Kutus will boost my visibility and sales. The university community provides a strong customer base for creative products like mine,” she added.