Kenya seeks relief for flower exporters at IFTEX 2026 forum

WANGARI NDIRANGU-KNA

The Government has reaffirmed its commitment to revitalising the floriculture sector by addressing persistent challenges such as high air freight costs, delayed VAT refunds, and regulatory hurdles.

Speaking during the opening of the 13th International Flower Trade Exhibition (IFTEX) 2026 in Nairobi, Trade and Investments Cabinet Secretary Lee Kinyanjui said the floriculture industry remains a strategic sector under the government’s economic transformation agenda.

Recognizing the industry’s vital role in driving exports, creating jobs and sustaining rural livelihoods, Kinyanjui emphasized that addressing these barriers is essential to enhancing Kenya’s competitiveness in global markets. 

“By streamlining policies, improving logistics, and fostering a more supportive business environment, the government aims to secure its position as a leading supplier of cut flowers worldwide while ensuring that growers and exporters can thrive in an increasingly competitive international arena,” said the CS.

Kinyanjui noted that the sector generates about Sh. 110 billion annually in export earnings, employs more than 200,000 people directly, and supports millions of livelihoods across the country, remaining as Africa’s largest flower exporter, especially of roses.

“The government is engaging relevant institutions to improve VAT refund efficiency, streamline regulations, strengthen logistics infrastructure, and expand market access opportunities for Kenyan products,” the CS promised.