KenGen unveils key partnerships ahead of 2026 WRC Safari Rally

CHRISTINE CHERYL-MYGOV

Kenya Electricity Generating Company PLC (KenGen) is intensifying its sustainability efforts and pursuing its mission to drive Kenya’s socio-economic transformation through clean, responsible energy.

As part of this commitment, KenGen has announced a series of strategic partnerships ahead of the 2026 WRC Safari Rally, cementing its position as one of Africa’s most forward-thinking corporate forces.

“Our 2026 WRC partnerships represent a significant expansion of KenGen’s green energy footprint across the continent,” said KenGen Managing Director and CEO Eng. Peter Njenga.

He was speaking during the signing ceremony of the landmark agreement at KenGen Headquarters in Nairobi. Eng. Njenga said the partnership strengthens the entire rally value chain by supporting the sport, luxury hospitality, adventure tourism, and multimedia promotion.

“This partnership aligns with the Company’s business diversification agenda, particularly in advancing geothermal development and strengthening strategic presence across the African continent,” said the CEO. 

Eng. Njenga highlighted that WRC Safari Rally provides a global platform that showcases Kenya’s innovation, resilience and extraordinary natural beauty.

“We have deepened our commitment to this iconic event by partnering across the entire value chain from drivers and world-class hospitality to media and immersive tourism,” he said.

“As Africa’s leading renewable energy company, we see the Safari Rally as a powerful stage to demonstrate that sustainable power can drive not only industries, but sport, enterprise and national pride,” he added.

The CEO said, the partnership provides an opportunity to redefine KenGen’s identity, beyond just power generation.

He further highlighted that it positions KenGen as a key strategic national champion at the intersection of sustainable energy, international sport, tourism development, and youth empowerment.

Eng. Njenga said the company will continue supporting Rwandan driver Queen Kalimpinya. The company also formalized official sponsorships for Kenyan rally drivers Azeli Ishmael and Andrew Muiruri, investing in homegrown motorsport talent.

Concurrently, KenGen signed partnerships with Enashipai Resort & Spa and Adequate Safaris to elevate rally hospitality and curate immersive tourism, showcasing the Rift Valley and its iconic geothermal spa experience.